{"id":45409,"date":"2022-11-30T23:04:37","date_gmt":"2022-11-30T22:04:37","guid":{"rendered":"https:\/\/sl.ambaguinee.org\/?p=45409"},"modified":"2022-11-30T23:04:37","modified_gmt":"2022-11-30T22:04:37","slug":"developpement-un-branding-national-pour-mieux-vendre-la-destination-guinee","status":"publish","type":"post","link":"https:\/\/sl.ambaguinee.org\/?p=45409","title":{"rendered":"D\u00e9veloppement : un Branding National pour mieux vendre la destination Guin\u00e9e !"},"content":{"rendered":"<div>\n<p>Depuis le 5 septembre 2021, la Refondation est en marche dans plusieurs secteurs de la Guin\u00e9e. Si \u00e0 l\u2019Interne celle-ci se m\u00e8ne avec des r\u00e9sultats tangibles, le pays tient \u00e0 dynamiser cette tendance \u00e0 l\u2019Ext\u00e9rieur pour mieux vendre la destination Guin\u00e9e. Aussi, la R\u00e9publique de Guin\u00e9e veut-elle d\u00e9velopper son image de marque-pays ou branding-pays autour d\u2019une identit\u00e9 visuelle visant \u00e0 la d\u00e9marquer des autres \u2018\u2019Guin\u00e9e\u2019\u2019 sur la carte du monde et vendre sa destination aux investisseurs ainsi qu\u2019aux touristes.<\/p>\n<p>Il s\u2019agira, dans ce concept impuls\u00e9 par le ministre directeur de cabinet \u00e0 la pr\u00e9sidence, Djiba Diakit\u00e9, et fortement soutenu par le chef de l\u2019Etat le colonel Mamadi Doumbouya, de promouvoir activement la R\u00e9publique de Guin\u00e9e en mettant en avant les caract\u00e9ristiques extraordinaires dont elle dispose en vue d\u2019attirer et de rassurer les investisseurs et visiteurs potentiels.<\/p>\n<p>En effet, c\u2019est connu, et il faut le faire savoir davantage hors du pays et du continent, la Guin\u00e9e regorge d\u2019\u00e9normes potentialit\u00e9s touristiques, culturelles qu\u2019il faut, \u00e0 travers le lancement de ce branding qui va remettre le pays sur la carte du monde, faire connaitre danstoute la beaut\u00e9 et la richesse qui la caract\u00e9rise afin d\u2019attirer touristes et investisseurs \u00e9trangers.<\/p>\n<p>A l\u2019image de pays africains comme le Rwanda, la Tunisie ou le Maroc qui ont r\u00e9ussi dans le concept, la tendance est de faire en sorte que la Guin\u00e9e se distingue par une marque d\u00e9pos\u00e9e typiquement guin\u00e9enne pour qu\u2019elle puisse se retrouver parmi les nations performantes du monde en termes de d\u00e9veloppement \u00e9conomique par une forte valeur ajout\u00e9e. D\u00e8s lors le Branding National a sa raison d\u2019\u00eatre et s\u2019av\u00e8re m\u00eame indispensable dans le processus de d\u00e9veloppement et d\u2019attractivit\u00e9 de la Guin\u00e9e.<\/p>\n<p>Dans ce cadre, un travail de fond a d\u00e9j\u00e0 \u00e9t\u00e9 fait par la pr\u00e9sidence en collaboration avec l\u2019APIP pour d\u00e9finir l\u2019image de marque du pays et la promouvoir avec son identit\u00e9 propre \u00e0 savoir :<\/p>\n<ul>\n<li>La cr\u00e9ation d\u2019un logo Pays ;<\/li>\n<li>La cr\u00e9ation d\u2019une banque d\u2019images du pays ;<\/li>\n<li>La cr\u00e9ation d\u2019\u00e9l\u00e9ments de langage pour la promotion \u00e0 l\u2019Ext\u00e9rieur de la Guin\u00e9e.<\/li>\n<\/ul>\n<p>Il faut en effet savoir que la transversalit\u00e9 de ce sujet relatif \u00e0 l\u2019image de marque du pays a\u00e9t\u00e9 depuis le d\u00e9part g\u00e9r\u00e9e par la Pr\u00e9sidence de la R\u00e9publique \u00e0 travers d\u2019une part l\u2019APIP aucours de l\u2019exposition 2020 \u00e0 Duba\u00ef (l\u2019APIP \u00e9tait rattach\u00e9e \u00e0 la PRG \u00e0 l\u2019\u00e9poque); cela s\u2019est poursuivi par la reprise du flambeau par la DCI qui a donc conduit les travaux pr\u00e9paratoires du lancement avec le minist\u00e8re du Tourisme, de la Jeunesse et du Commerce, de l\u2019Enseignement Sup\u00e9rieur et la Recherche scientifique \u00e0 travers l\u2019ONT, L\u2019IRLA , l\u2019INL, et l\u2019APIP.<\/p>\n<p>Apr\u00e8s le lancement ce mercredi 30 novembre par le Pr\u00e9sident de la Transition le colonel Mamadi Doumbouya \u00e0 l\u2019esplanade du Palais du Peuple \u00e0 17h45, la DCI poursuivra le travail avec le minist\u00e8re de l\u2019information et la Communication afin de vulgariser la maque-pays conform\u00e9ment \u00e0 ses attributions.<\/p>\n<p>Le slogan Guinea is back devient ainsi aujourd\u2019hui une r\u00e9alit\u00e9 tangible.<\/p>\n<pre class=\"wp-block-code\"><code>                                                                             <strong>Ibrahima TOUR\u00c9<\/strong> <\/code><\/pre>\n<p>Chef du projet Branding National de Guin\u00e9e<\/p>\n<p>L\u2019article <a rel=\"nofollow\" href=\"https:\/\/mediaguinee.org\/developpement-un-branding-national-pour-mieux-vendre-la-destination-guinee\/\">D\u00e9veloppement : un Branding National pour mieux vendre la destination Guin\u00e9e !<\/a> est apparu en premier sur <a rel=\"nofollow\" href=\"https:\/\/mediaguinee.org\/\">Mediaguinee.org<\/a>.<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Depuis le 5 septembre 2021, la Refondation est en marche dans plusieurs secteurs de la Guin\u00e9e. Si \u00e0 l\u2019Interne celle-ci se m\u00e8ne avec des r\u00e9sultats tangibles, le pays tient \u00e0 dynamiser cette tendance \u00e0 l\u2019Ext\u00e9rieur pour mieux vendre la destination Guin\u00e9e. Aussi, la R\u00e9publique de Guin\u00e9e veut-elle d\u00e9velopper son image de marque-pays ou branding-pays autour &hellip;<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[23],"class_list":["post-45409","post","type-post","status-publish","format-standard","hentry","category-news","tag-mediaguinee"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>D\u00e9veloppement : un Branding National pour mieux vendre la destination Guin\u00e9e ! - Ambassade de Guin\u00e9e en Sierra L\u00e9one<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/sl.ambaguinee.org\/?p=45409\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"D\u00e9veloppement : un Branding National pour mieux vendre la destination Guin\u00e9e ! - Ambassade de Guin\u00e9e en Sierra L\u00e9one\" \/>\n<meta property=\"og:description\" content=\"Depuis le 5 septembre 2021, la Refondation est en marche dans plusieurs secteurs de la Guin\u00e9e. 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